Power of The Podcast Part 2: Software and Hosting

There are many options when it comes to software. You could use a free program such as Audacity to capture your audio. Audacity is an incredibly popular application for podcasters – it is relatively easy to use and is popular with beginner and advanced podcasters as it has a wide variety of features. It is free for PC users.

You can also use Garage band, which is free for Mac users and is simple and easy to use. However, in the lockdown, your best option for remote podcasting is Zoom. For The Business Lockdown, we simply use the recording function on Zoom to capture video and audio with our guests.

Zoom is our preferred software as it is very cost-effective – it costs £11.99 a month to enable recordings. Co-Host James Ash agrees: ‘It’s a very cost-effective piece of kit’ and Co-Host Phil Scaife remarks ‘we couldn’t create The Business Lockdown without Zoom’.

For around £3 a week you too can produce a professional, remote podcast that reaches thousands of people globally.

You can distribute your podcast on a wide variety of platforms. The best way to go about this is upload to a number of sites and find what works best for you – use this site as your main platform and continue to upload on two or three other platforms for increased exposure.

There are many options when it comes to choosing a podcast host, all with their unique benefits, such as:

Spreaker: Free and easy to use, Spreaker is the ideal platform for someone starting their first podcast. You can host multiple shows with one account.

Soundcloud: A very popular website, free to use. This website is not specifically dedicated to Podcasting and has a large range of content. This is good to run in addition to a more specialist site for accessibility to a wider audience and as a bank of your podcasts that people can easily find.

Anchor: A great resource that will host and distribute your podcast for free.

Spotify: Extremely popular and possibly “the” platform for hosting, Spotify is an extensive platforming for podcasts. Spotify is the second most popular place to listen to podcasts and provides audience insights to help you understand your listeners. Spotify is free to use.

Google Play: Another podcasting giant, Google play is an extremely popular host. It allows android users to listen and subscribe to your podcast. It is free to use

Apple Podcast: with over 750,000 shows and 20 million episodes, Apple Podcasts is one of the biggest platforms. It is free to use and allows apple users to listen and subscribe to your podcasts and is the biggest platform for podcasts.

As you can see, there is such a large choice in hosts; find what works for you!

You can also create cover art for your podcast with a number of programs. This is the art that represents your podcast visually and is what people will see when they search for your podcast on services such as Spotify and Apple Podcasts. Take inspiration from other podcasts in your chosen subject!

Your artwork should be 3,000 by 3,000 pixels. Keep your artwork simple but effective. We use photoshop to create our artwork, but you can instead free software such as Canva, which has free and premium options.

It may seem a complicated process, but the truth is there is just so much choice when it comes to software. Experiment and find the software that suits you and your style of the podcast the most.

Next weeks blog is a look at the elephant in the room: hardware. It turns out that hardware isn't as complicated as it seems!

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