TikTok has captivated even the biggest social media players; Instagram, of course owned by Facebook, have launched a similarly designed feature. Reels lets you create, edit and share short videos.
It is without a doubt that there is a clear comparison to be made between the two; our friends at Hootsuite make a great point in their article titled “Everything You Need to Know About Instagram Reels, TikTok’s Rival”, telling us that
"Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Many creators said they planned to experiment with Reels while maintaining their presence on TikTok. Brands like Sephora, Walmart, and Beardbrand are already using Reels".
(Lavender Nguyen, August 18, 2020, Everything You Need to Know About Instagram Reels, TikTok’s Rival)
TikTok is a bit of a mystery, and brands that can’t adapt to TikTok’s style may find Reels a more stable and safe platform to produce this type of content – your brand does not have to fit in with TikTok’s tone to stand out on Reels, a problem many in the marketing world are faced with. This also means brands are without the pressure of appeasing to a younger audience.
Hootsuite also informs us that
"If TikTok has the “For You” page, Instagram gives Reels a dedicated landing spot at the top of the Explore page. Just tap the first reel at the top, and you can access the Reels feed. From here, you’ll see Reels from popular and trending accounts on Instagram".
TikTok’s algorithm is one of it's USP’s: a centralised, dedicated and massive algorithm dedicated to bringing you the content you enjoy. Whilst this is central to TikTok’s appeal, Reel’s algorithm is not as focused just yet.
The user interface is also strikingly similar. In the below image, TikTok is on the left and Reels is on the right. Spot the difference!
So, how can you use Reels?
Well, you can use Reels much like TikTok, and you can reuse the core ideas of your TikTok’s and transfer them onto Reels.
You could show your audience the behind the scenes, giving your fans an inside look at the hard work your team undertakes! In the age of remote working, this could be a great way to unite your team digitally. It also makes your brand trustworthy and shows the hard work you put in for your clients.
So, with this in mind, we can look at Reels with a new perspective. We can see Reels as a tool for communicating fun, short videos and ideas, instead of the TikTok rip-off it has been labelled as.
We are excited to see how our contemporaries use Reels!
Tune in next week for another look at the worlds most talked about platform, TikTok.